In a recent episode of the Empowerography Podcast, spiritual coach and bestselling author Jessica Joines shared her journey to soul-led success. From leaving a 20-year marketing career to founding the Women’s Purpose Community, Jessica’s story offers valuable insights for women seeking personal growth and purpose. In this post, we explore the key lessons from her transformative journey that can guide anyone on their path to self-discovery and success.
A Spiritual Path of Awakening
Jessica’s spiritual journey unfolded through multiple awakenings, from sobriety in her twenties to a transformative "white light awakening" in 2017. A pivotal moment during meditation deepened her connection with guides and energy, shifting her perspective forever.
Finding Purpose
After a successful 20-year marketing career, Jessica sought to align her work with her soul’s purpose. Her transition to spiritual coaching was sparked by a transformative moment following a talk on soul purpose. “It was like all these light bulbs went on,” she recalls. This realization led her to create the Women’s Purpose Community, a space for female leaders to explore their purpose and unlock their potential.
Challenges on the Spiritual Path
Jessica faced challenges balancing her passion for service with financial abundance. She initially struggled with limiting beliefs about money but eventually learned to see it as energy, aligning her business with her spiritual values. Another challenge was surrendering to the unknown. “Surrender means letting go of what you’re attached to,” she explains, and trusting the unknown has become a daily practice for her growth.
Key Insights
Jessica has distilled several core lessons that guide her work as a spiritual coach. She encourages people to trust the truth of their hearts above all else: "The truth in your heart is more real than the one you see." Even in the face of doubt or fear, she believes it’s essential to listen to your inner knowing and embrace your soul’s desires. She also teaches to believe in the truth of your heart over the fear in your mind. “Embrace the dreams placed on your heart,” she says, urging others to move beyond their fears. Above all, Jessica emphasizes equality in the spiritual journey: “We’re all on a spiritual journey, and no one is ahead or better. We’re all here to learn and grow together.”
Reflections on Coaching and Growth
For Jessica, spiritual coaching is a process of continuous growth and mutual learning. “Every time I think I’m teaching someone, the universe is teaching me,” she reflects. She recognizes that while she guides others on their journey, her own personal development is intertwined with theirs. Spiritual coaching, she notes, isn’t tied to any specific religion but is about personal connection with a higher power. At the core, it’s about shifting from fear to love and moving toward unity and peace.
Empowering Women
Jessica’s mission is to help women awaken to their highest potential. “When you wake up from survival consciousness, you naturally want to help others do the same,” she says. Through coaching and the Women’s Purpose Community, Jessica guides women to connect with their inner truth and embrace their soul’s calling. She believes personal transformation leads to collective change, saying, “The change that will save the world is a personal one.” By empowering women, Jessica aims to spark a ripple effect of positive change in the world.

Jessica Joines embodies the power of living a purpose-driven life, reminding us that spiritual growth requires surrender, trust, and faith in the unknown.
For more insights, visit JessicaJoines.com and connect with the Women’s Purpose Community at Women’s Purpose Community.
Listen to the full episode of the Empowerography Podcast for more on Jessica’s journey and wisdom.
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