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  • Writer's pictureJessica Joines

Community Spotlight: Jenny Yeend

Updated: Jul 16, 2021

The Women's Purpose Community is a private membership-based community of seasoned, female executives who come together to focus on expansive personal growth. Our members are high-powered women who come together in a safe space to focus on deeper inner work. We invite you to learn more on our community through our member series.

Titles aside, what are the 3-4 words that best describe you?

Energetic, authentic, adventurous

What does living your ‘soul purpose’ mean to you?

I’m still trying to figure that part out, but it feels most in line when I talk about balancing time with my career and time away from it. I am energized by being a woman in the workplace but have watched many friends get burned out from giving it their 1000% all of the time. I want to feel like I have the control of when I am working and when I am playing and am able to oscillate healthfully between them.

When’s the last time you were vulnerable?

Oof. At least once a month for the WPC meetings! Since joining the WPC I have gone back to therapy, am journaling more often and more intently (still not enough) and have laid out feelings I’ve not shared for years. Whether for a personal relationship, or even being bold / vulnerable to challenge myself in new ways in my work which has brought greater career fulfilment.

What did your ego – the voice of fear that presents itself as the voice of reason – most recently say to you?

As I’ve moved into more senior leadership roles (my ego starts when I write the word ‘senior’ as an I’m not good enough statement) I have had to really intently move away from “PRODUCER” to “LEADER” and my ego is most often saying to me “You are bringing no value”, because my ego puts tangible output made from my own hands as what value means. It’s not accurate and my true self knows this, but is a consistent conversation with my ego.


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What soul-lesson are you focused on right now?

Organizing my relationship with my ego to a partnership so I lead out of confidence vs. fear.

What’s a piece of wisdom you’d like to share with our readers?

One of the best words of wisdom I’ve heard of late was the power of positive re-appraisal. Something doesn’t happen to you it happens for you.

Finally, what do you get most out of the Women’s Purpose Community?

Fellowship, camaraderie, and the realization that the amazing women who belong in this community are dealing with the same things I am and feeling vulnerable to talk about our experiences and the learnings our lives have taught us in different ways give me a lot of joy. It’s the highlight of every month for me.


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